Strong brand positioning
Check your positioning and give your brand a boost
Being better than the competition is no longer enough these days. Companies are in constant competition: in the business customer environment, for example, it's all about defending the market position you have won against your competitors. The basis for a brand's strong position is its sharp profile. As the brand context changes almost daily in the digital age, it is important to regularly review your own positioning.
Have you ever thought about a check-up for your brand? With a concise, perhaps even unusual presentation, you can maintain - or increase - the distance to your competitors. Your brand essence remains untouched, only the value proposition is adapted and fine-tuned to the changes in the market.
The Kontx Brand CheckUp is a model in which a two-day workshop is held with you and your team to determine your brand positioning analysis: from "What we are good at" to "What our stakeholders want" to "What we need to do to achieve this".
Reaching the goal with the brand pyramid:
Companies that are constantly evolving due to external demands need work constants and a positioning in order to maintain their identity and orientation: The brand pyramid creates the conditions for the constant further development of brand and content.
- Questioning brand identity
- Checking brand attributes
- Using the brand pyramid as a proof of brand identity
- Formulating the reinforcement of position
