---
title: Brand Building
description: Wer ist Ihnen wichtig?
---

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# Stakeholder Analysis

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## Who is important to you?

**Put your stakeholder approach to the test and improve the effectiveness of your brand communication**

Your brand conveys a promise - and your stakeholders take this seriously. But the different stakeholder groups perceive your messages differently. In order to meet expectations, you need to consider the respective context of the target groups. Is your knowledge of these people still up to date? What do your stakeholders expect from you? Which are the most important, and are they being "served" appropriately? You should not only know your own business and market environment in detail, but also know what makes the most important stakeholders tick.

**The Kontx stakeholder analysis** is a model in which the following topics are worked out together with you and your team within one day:

- What is your overarching business goal, and which business units and stakeholders are involved?
- Who are the most important stakeholders for your corporate brand and what are their needs?
- How are you currently addressing your key stakeholders?
- What are possible obstacles and risks?
- What image do you want your stakeholders to have of your company?
- How do you want to use these stakeholders to achieve your business goals?

This Kontx model can be used to derive the potential influence of the various stakeholders on the brand. The model can be used to identify specific success factors for brand management.

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Tel.: +49 (0)69 17 00 71 21  
E-Mail: [info@kontx.de](mailto:info@kontx.de)

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