Are you reaching the right people?
Put your communication on a solid footing with a target group analysis.
Be honest: When was the last time you asked your target audience what they think about your company or your brand? Been a while? Then it's about time: target group research provides important insights that can be the decisive competitive advantage for your company and can ultimately lead to more sales and brand awareness. This will give your communication a strong foundation.
The Kontx approach: Traditional market research mainly delivers quantitative data. It can tell you which demographic or socio-economic characteristics define your audience, and what these people do, when, and where. But when you complement this data with insights from qualitative target audience research, you also learn why they do what they do. That’s where we come in. Traditional market research mainly provides quantitative information. It can provide you with important information about the demographic or socio-economic characteristics of your target group and what these people do, when and where. If you supplement this quantitative data with the findings of qualitative target group research, you can also find out why they do something. This is where we come in.
We investigate how your audience currently perceives you — and why. We identify what your audience truly expects from you. This knowledge is invaluable for positioning your brand and provides answers to the question of how to truly engage your audience.
The Kontx target group analysis brings you closer to your goal of building brand loyalty, strengthening your reputation or even winning over your customers as ambassadors.